Multi-channel Communications
Cross-channel Front Doors - Genesys White Paper
A Genesys white paper identifying how to leverage value-based customer segmentation and resourcing to win and retain cross-channel customers. Websites and IVRs play a pivotal role in this new approach. As cross-channel front doors, they enable companies to identify customers and dynamically differentiate service in real-time.
Mastering the Cross-channel Conversation - Genesys White Paper
A Genesys white paper showing how retail banks can employ an Online Engagement Strategy to improve sales performance and efficiency while delivering a superior customer experience. It presents the case for a next-generation online engagement strategy that is proactive, intelligent and multi-channel.